In 2018, at the time of the 40th anniversary of reform and opening up, the 65th anniversary of the founding of FAW, and the 60th anniversary of the red flag, the first TIAA conference was held with TIAA. It is China FAW's open innovation, international, and further implementation of the new Hongqi brand strategy. Important measures are of great significance to the implementation of the Red Flag brand globalization strategy.
In the first half of 2018, FAW liberated the opportunity to look at the situation and make a reasonable layout. Through comprehensive product upgrades, scientific marketing planning, and precise channel development, the liberation of heavy-duty trucks achieved sales of 169,000 units, with a market share of 21.7%, which was 2% higher than 2017 and continued to lead the industry. At the same time, sales of light-duty vehicles were higher than last year. The growth rate was 37% over the same period and it has a place in the industry.
On June 20th, the 15th “World Brand Congress” sponsored by “World Brand Lab” was held in Beijing. The report of “China's 500 Most Valuable Brands” in 2018 was released.
The FAW-Volkswagen South China Base was fully completed and put into production. FAW-VW Foshan Branch was grandly held. Zhu Wei, deputy secretary of the Foshan Municipal Committee of Guangdong Province and mayor Zhu Wei, a member of the management board of Volkswagen AG, and Professor Hezmann, president and CEO of Volkswagen Group (China); deputy party secretary and deputy general manager of China FAW Group Co., Ltd. Qin Huanming, Audi Wei Yongxin, General Manager of China (China), Xie Heyi, Technical Director of Huawei Technologies BG Marketing and Solutions Division, members of FAW-Volkswagen Automotive Management Co., Ltd., as well as numerous media reporters, partners, and employee representatives as witnesses to experience FAW-Volkswagen Smart future!
Continuing the good sales situation in April, faw-volkswagen resumed its good performance in May.The latest figures show that faw-volkswagen's final sales in the past may have reached 163,016 vehicles (including audi imports), up 6.3% from a year earlier.Among them, Volkswagen brand sold 111,516 new cars, up 5.6% year on year.Audi brand sold 51,500 new cars (including audi imports), up 7.7 percent from a year earlier.
On June 6, 2018, the launch ceremony of "the glorious age to inherit" -- Jiefang new J6 honorable edition and the national launch ceremony of 2018 traction series products was held in hefei, anhui province.Liberated users, dealers and media journalists from all over the country have witnessed this glorious moment.Guangzhou, chengdu and shijiazhuang also held the launch ceremony in parallel.
According to foreign media reports, according to the five-year development plan announced by the Fiat Chrysler Auto (FCA), the company plans to invest 9 billion euros (10.5 billion U.S. dollars) in 2022, or 20% of the total capital expenditure budget. Develop electric vehicles to meet emission standards.
The year of 2018 was the year of FAW-Volkswagen's “toughness” and it was also the beginning of FAW-Volkswagen’s “2025 Strategy”. With the full connection between China Made 2025 and German Industry 4.0, the shareholders of both China and Germany continue to expand the breadth of cooperation and strengthen the depth of cooperation. The completion and production of FAW-Volkswagen East China Base is another example of Sino-German cooperation, which will effectively promote the transformation and upgrading of intelligent manufacturing and auto industry in East China.
Contemporary young people are the generation that grew up with the Internet and new technologies. They are not afraid of difficulties and dare to think of them; they are independent, advocating freedom and have a unique aesthetic; they are full of enthusiasm, positive, always embrace change, and use actions. To change lives, many of their qualities represent the future.
Qiu Xiandong, a member of the Standing Committee and Deputy General Manager of the FAW Group Party Committee, said in his speech that FAW’s liberation has never stopped its advancement on the road of industrial service and industrial power. The emancipation of the seventh-generation heavy trucks J7 and L4 series of smart cars is the latest achievement in inheriting more than 60 years of vehicle manufacturing heritage, fully grasping the market laws and user requirements, and system integration of intelligent networking technology. In the future, with the deep application of intelligent network-linked technology, FAW Liberation will create a new operating model for the logistics industry, injecting strong momentum for the transformation and upgrading of China's auto industry and logistics industry.